Melinda Bales Reaffirms Her Commitment to Being Wrong About HFFA

Dr. Jake Houseman: I know you weren’t the one who got Penny in trouble.

Johnny Castle: Yeah.

Dr. Jake Houseman: When I’m wrong, I say I’m wrong.

– 1987 Best Picture Winner: Dirty Dancing

Everyone loves a sincere apology because everyone can relate to being wrong. Everyone except politicians. Even when they lose an election it’s always the voters who were wrong, never them. Politicians in Huntersville are no exception.

Near the end of Monday night’s four-hour long town board meeting, Commissioner Melinda Bales took yet another opportunity to be completely wrong about an issue related to Swim Club Management Group (“SCMG”), the current management company at the Huntersville Family Fitness & Aquatics facility (“HFFA”). This time it was about whether Section 7.(e)(5) of the current management contract between the town and SCMG requires Town Board approval of all sponsorship agreements. Her comments at the meeting [3:53:00 mark] were related to Item 8.B. on the agenda – Approve sponsorship agreement with Atrium Health – and were made in an exchange with Zach Brown, the Executive Director at HFFA.

[Bales] “Since we really hadn’t heard about it (the sponsorship deal) prior to it being put on the agenda, can you elaborate for us how we got here since our contract with SCMG states that sponsorships get the approval with the Board and this contract (the sponsorship deal with Atrium Health) has already been signed? So, this is kind of rubber stamping it. Again, I have no complaints about the agreement, I just want to make sure something like this doesn’t happen again and that we are working in concert with one another.”

Mr. Brown then advised Commissioner Bales that SCMG had, in fact, reviewed the proposed sponsorship agreement with both the town attorney AND town staff prior to it being signed. Only at this point does it appear to dawn on Commissioner Bales that she was wrong about the sponsorship agreement needing Town Board approval.

The relevant language in the management contract states, “All sponsorship agreement [sic] shall be approved by the Town…” The contract was signed by the CEO of SCMG, a prior town manager, our town’s CFO, and the prior town attorney. No one on the town board at the time was a signatory to the contract. Instead of taking five minutes to discuss Section 7.(e)(5) of the contract before the meeting with our full-time town attorney, Commissioner Bales thought she had a “gotcha” moment ready for the large crowd in attendance.

We should expect more from our Mayor Pro Tem.

Commissioner Bales has been opposed to SCMG since the beginning. She opposed even putting the HFFA management contract out for bid in October 2015 and she voted against awarding the management contract to SCMG in July 2017. She even went line by line through part of HFFA’s budget projections during the May 14, 2018 budget workshop in an effort to find some evidence of wrongdoing when she never went through that level of budget detail with the prior management company. She can’t afford for SCMG to continue to succeed at HFFA because it means she was wrong. And she can’t admit she was wrong.

The same Commissioner Bales who publicly made unfounded assertions of collusion against SCMG during a board meeting and has STILL never apologized for those assertions had the audacity at Monday night’s meeting to complain that she wasn’t involved in the sponsorship agreement negotiations. She had absolutely no role in bringing about this great deal for the town, but she expects SCMG to share details with her about confidential negotiations simply because she has the made-up title of HFFA “liaison?” Commissioners do not know everything that goes on in town hall – we have a professional town manager and town staff to handle the majority of the day to day operations of the town. Commissioner Bales also didn’t know about a former town board member screwing taxpayers out of over $90K while she was on the board until it was reported by a local wannabe journalist, but I don’t seem to recall her ever once complaining about this gap in her knowledge during a town board meeting.

All of us make mistakes, but most of us apologize, learn from our mistakes, and move on. It’s clear by now that Commissioner Bales will never admit she was wrong to oppose a change at HFFA, which means she doesn’t want to learn from her mistake. It’s time Huntersville moved on from this type of petty behavior. We should expect more from our representatives on the Town Board.

Eric

New Management Finally Running HFFA Like Actual Business

After yet another legitimate business-like decision, residents and Huntersville Family Fitness & Aquatics (“HFFA”) members are convinced the new management team is serious about running the business like an actual business for the first time since it opened over 15 years ago. A new title sponsorship deal at HFFA with Atrium Health was announced last Friday worth far more than the title sponsorship deal with the prior sponsor. This came about thanks to Swim Club Management Group (“SCMG”) engaging in what’s known in the business world as “negotiating.” A three-year deal with Atrium Health worth $65K a year plus other value-added offerings to HFFA members not currently available is a great deal for HFFA members and Huntersville taxpayers. And this on top of the recent news that HFFA actually posted a $102K revenue GAIN from July-October 2018 compared with a $117K revenue LOSS during the same period in 2017!

So why do I get the feeling not everyone in town was excited to hear the positive news last Friday night?

When the new management team, SCMG, was awarded the bid at the July 11, 2017 town board meeting after a long overdue competitive bid process, many people in town were skeptical of all their fancy promises about working to improve the existing contracts they had inherited, listening to what their customers wanted, and requiring members to actually pay their dues every month. Two town board members at the time, Melinda Bales and Rob Kidwell, even voted against the management change because they preferred the prior management team’s business model of losing money every year but hoping the public never noticed. Long time readers will also recall Commissioner Bales made unfounded assertions of collusion against SCMG during that July 11, 2017 meeting that she has still never apologized for.

If there’s one area in which SCMG could improve it’s in the self-promotion department. The bottom line usually speaks for itself in the business world, but SCMG chose to get involved in the political world when it took on the HFFA management contract. In the political world it’s who benefits that matters more than the bottom line. The news about the new title sponsorship deal prompted me to finish this article that I had been meaning to finish ever since hearing SCMG give their presentation to the town board back on Nov. 19, 2018 – because not enough people have heard the good news about what SCMG is doing at HFFA in just their first year of full-time management. (I would encourage you to watch the presentation for yourself beginning at the 28:30 mark here.)

Residents who there during SCMG’s presentation to the town board on Nov. 19 heard Zach Brown, the HFFA manager, and local marketing expert Peter Laatz detail some of the positive news like customer satisfaction rates being up and a dramatically improved NPS score. The board also heard from Brian Sheehan, SCMG CEO, who went through some of the financial facts and figures showing the much-improved financial situation at HFFA in just one year. You can download the slideshow presentations yourself below until I figure out how to add slideshows to this site.

The only question residents and HFFA members should be asking is why didn’t a prior town board make this management change sooner?

Current Mayor pro tem Melinda Bales has been consistently opposed to putting the HFFA management contract out for bid. She opposed a competitive bid process in October 2015, the last time the contract was up for renewal, along with commissioners Ron Julian, Sarah McAulay, and Jeff Neely and the prior mayor. Former two-term commissioner, Rob Kidwell, who has been very open about his intentions to run for mayor this year (for those who don’t know, 2019 is an election year in Huntersville), did vote against the contract renewal back in October 2015 when it didn’t matter – he knew he could safely vote no because the votes weren’t there for putting the contract out for a competitive bid. Coincidentally enough, many of the same people who were in favor of maintaining the status quo at HFFA back in October 2015 and July 2017 are now supporting the unofficial Kidwell for Mayor campaign.

Neither Commissioner Bales nor Mr. Kidwell has publicly acknowledged the success that SCMG is having at HFFA since they were awarded the management contract in July 2017. They can’t afford to admit they voted the wrong way. Commissioner Bales had nothing to say during the recent Nov. 19 HFFA presentation and neither of them has had anything to say yet about the great new sponsorship deal with Atrium Health. Their silence on the success at HFFA speaks volumes

Huntersville taxpayers can’t afford to revisit the failures of the past now that progress is finally being made at HFFA thanks to SCMG. Just something to keep in mind as the 2019 election season gets rolling in a few months.

Eric